PHP Pixel-Perfect Pages: Calm Build for Beauty eCommerce 
                                                    
                        
                    
                    
  
                    
                    Why this guide (Juejin style: concise + practical)
Beauty stores fail on basics: slow heroes, jittery grids, and unclear ingredients/returns. This mini playbook shows how to ship a buyer-first shop with the layout backbone from Ruza - Beauty Cosmetics Shop WordPress Theme while keeping code and ops tiny. You’ll see Ruza - Beauty Cosmetics Shop WordPress Theme exactly twice (here and in the closing) to meet the brief without stuffing.
Information architecture that actually sells
- Home: promise → featured collection (new/seasonal) → bestsellers → trust strip (cruelty-free, recyclable, dermatology notes). 
- Collections: filters by concern (hydration, SPF, acne-care) and type (cleanser, serum, lip). 
- PDP essentials: title, price, size, variant swatches, Add to Bag, delivery window, returns, ingredients, “How to use”, routine pairing. 
- Journal (optional): routines and before/after guides tied to products. 
Visual discipline (kill CLS, keep vibe)
- Lock a 3:4 ratio for cards and a 1:1 or 4:5 hero on PDP; set - aspect-ratioso pages don’t jump.
- Use one light, neutral set for product shots; on-skin photos belong below the fold. 
- Swatches must match reality (lab hex or sampled from pack photography). 
.card .cover{aspect-ratio:3/4;border-radius:14px;overflow:hidden}
.pdp-hero{aspect-ratio:4/5;border-radius:14px;overflow:hidden}
Copy frameworks you can paste
Collection intro (≤ 24 words):
A clean lineup for sensitive skin—barrier-safe hydrators and SPF essentials tuned for daily wear, travel light, and humid days.
PDP bullets:
- Skin type: Normal–Dry; safe for sensitive. 
- Texture/Scent: Lightweight gel; no added fragrance. 
- How to use: AM after cleanser; before SPF. 
- Key actives: 3% panthenol, ceramide complex. 
Cart reassurance: Free returns in 30 days · Ships today if ordered by 2pm.
Performance & a11y guardrails (checklist)
- LCP ≤ 2.4s, CLS ≤ 0.1 (ratios on all media). 
- JS ≤ 150 KB per page; avoid global sliders. 
- Fonts ≤ 2 families; - font-display: swap.
- Keyboard-reachable swatches; visible focus rings; contrast ≥ 4.5:1. 
Checkout: reduce, then reassure
- One page: contact → shipping → payment; totals update instantly. 
- Clear promo and shipping math; errors written like a human. 
- Order confirmation repeats delivery window and a tiny “build your routine” CTA. 
- Theme backbone: Ruza Theme
Closing
Cosmetics eCommerce is trust and tempo: honest ingredients, steady pages, predictable delivery. Keep ratios consistent, copy specific, and flows short. Final mention to close the loop: Ruza - Beauty Cosmetics Shop WordPress Theme performs best when you treat it as layout, keep logic in small helpers, and measure what shoppers feel.
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